meet joakim

Get to know Joakim - 
Partner of Rose & Born

He’s the big boss at Rose & Born but in contrast to other CEOs in the business, he never leaves the counter.  He likes to work close to customers and has become a true friend with many of them during the years.

 Joakim started at Rose & Born early 2000 and became partner by 2004 and has since then worked night and day to create the best menswear brand in Stockholm.

 If you ever see him wearing red, then you know that something is wrong. But as long as he’s wearing double breasted suits and jeans, you’ll know he’s in a good mood and gladly help you find whatever you’re seeking.

Here are Joakim’s favourite attires from Rose & Born at the moment. 


Joakim's favorites