Four simple words sum up our trademark style: fabric, quality, color and cut. These characteristics, together with a wealth of experience, a wide range of expertise and handpicked suppliers, form the foundations of Rose & Born.
Over the years we have got to know many courageous, fashion-conscious men and their individual styles. Many are still regular clients today; some call into our store on Grevgatan 2 every week, while others make lengthy trips to visit us a few times a year to stay up to date, refresh their style and sometimes even reappraise their tastes. These are the men we have in mind when we plan our new collections, expand our selection of accessories or design completely new models. Our collection today, our accessories and our collaborations were inspired by our clients. They have also contributed to the philosophy we adhere to in our store: exclusive choice, individual style. Our brand today should be a natural part of our clients' personal brands tomorrow, whether they are in need of a discreet update or an entirely new look.
Ever since the beginnings of Rose & Born in 1989, our store has always been somewhat apart from Stockholm's central business district. This is a deliberate choice. Rose & Born has always aimed to be different, not just in how we see our style but also in the feelings we want our store to evoke.
You make time to visit us, and we like that. We want you to take your time, finger the fabrics and try our clothes on. A pair of socks, gloves or a tie may be a straightforward purchase, but when it comes to an outfit, making your personal choice – the right details, the right colors – can and should take time. And whether you know exactly the look and feel you are after or have no specific ideas at all and need some inspiration, we make sure that whatever you take home has the best possible quality and fit. In our store you will not only meet Rose & Born's owners, but also our hand-picked staff with their extensive knowledge of style, materials and tailoring.
Our collections and our collaborative brands work equally well together and on their own. For every new season we fill our store with items we know will add the final touch to an outfit or form the foundation of your wardrobe, whether they are coats, suits, tuxedos, shirts, knitwear or accessories. Our suits include well-tailored English cuts, single or double-breasted, with angled pockets, side slits and padded shoulders. We also have suits with a slimmer profile and more of an Italian look, with softer shoulders and a higher buttoning point. These slimmer models are also available in single or double-breasted versions, and the buttonholes on all our suits can be opened. We have also created a pair of trousers for our suits, a flat-front model that can be taken in, taken up or given a crease. Many of our suits, including their colors and fabrics, are part of our collection every year. We take the liberty with our jackets and trousers, however, of varying their patterns and fabrics from season to season. Our selection of Rose & Born shirts is designed to match the colors and patterns of our latest collections, and also includes everyday shirts. Depending on the season, we also offer coats, jackets and knitwear in cashmere and merino.
Before each new season we look both forwards and backwards. What did we like? What did our clients like? What inspired us? And what is our next step? We use this process to spark the creation of our new collections. Other important input comes from the Pitti Uomo fashion fair in Florence, as well as the expectations of our partner brands and suppliers for the coming season. Once all of this is in place we start our purchasing process, making repeated visits to our suppliers in Bari, Brindisi, Naples, Milan and Parma. Once all the decisions have been made it takes about six months before our new collection is available at Grevgatan 2.
Rose & Born is an owner-operated company, owned by:
Arvid Kjelleryd – Partner, firstname.lastname@example.org
Carl Davidsson – Partner, email@example.com
Edwin Nenzell – Partner, firstname.lastname@example.org
Joakim Svärdh – CEO/Partner, email@example.com
In our store you will also meet:
Fabian Ström – Store manager, firstname.lastname@example.org
Filip Kazakov – Sales representative, Media, email@example.com
Sebastian Magnusson – Sales representative, firstname.lastname@example.org
Catarina Ramstedt – Sales representative, email@example.com
Our considerable expertise is the result of many years' experience in the menswear sector, creating a body of knowledge that is both unique and personal. This enables us to always provide the best possible service for our clients.